Vernacular Spectacular is a student-curated design exhibition at RISD's Gelman Gallery, located within the RISD Museum building, curated and designed by myself and Cem Eskinazi in the Fall of 2016. The curatorial mission was to exhibit RISD student work focused on or utilizing the languages of mass-culture and consumer culture. The project involved curation, promotion, branding, identity, and event design. Through its promotion, design, and spatial layout, the exhbition sought to defamiliarize visitors with consumer culture and their own mundane realities by re-presenting them in the context of the white cube.
Through our flexible identity, we critique the concept of a logomark by converting the logo itself into a source of information through the type of non-stop iterative usage typical of hefty advertising campaigns. Our promotion brought upwards of 400 people to the opening night.